Cleanliness above all or what visitors pay attention to
One of the British universities conducted a study and proved that in the first 7 seconds of acquaintance, an average person makes 11 conclusions about the interlocutor. In the same way, we draw conclusions getting the first time in any room. Has it ever happened that approaching the building we see a beautiful facade, glass doors, behind which you can see an expensive and modern interior, and getting inside we quickly become disappointed: dirty floors, filled urns spoil the whole picture.
There is no second chance to create a first impression, and businesses have to work hard to change the negative. Recent polls conducted in shopping centers in Europe show that cleanliness is a critical factor for the vast majority of visitors. It turned out that buyers value cleanliness more than price, quality and level of service. There is something to ponder.
What influences visitors most about cleanliness? Entering the building, people unconsciously look under their feet so as not to stumble and not slip, so a clean, dry floor at the entrance, both from the outside and from the inside, is extremely important.
Another critical point is the toilets. Once you go into a dirty toilet, a person will try not to get there anymore and will most likely warn other people from this experience. All the same customer survey showed that 50% will share negative experiences visiting buildings with family and friends, and 46%, after receiving a negative review, will try to avoid visiting real estate with dirty toilets.
Clean windows are another need for a positive experience, especially for office buildings. Arriving at the office as a client or future partner, it is unlikely that anyone would want to look at the stained windows.
As a result, we get what we pay for. You cannot expect perfect service and crystal clearness from lay people. The systematic approach and the technology for providing services and quality control, as well as internal, well-established service processes and equipment, and chemicals are important here. All this costs money, but the result will not be long in coming.